A free 7-day virtual summit for online business owners
Mon, Oct 20th - Sun, Oct 26th, 2025
Turn your weirdness into your
biggest marketing advantage
This year, we're not just acknowledging the strange—we're embracing it. We'll dive deep into the oddities of the online business world that no one else is talking about.
We're here to prove you can build a business that's wildly memorable, totally you, and ridiculously fun.
Fun-size effort with king-size results!
"Hold up Jess, how the heck do I do that when I feel like I'm living in the upside down?"
I'm not gonna sugarcoat this, it's a tough time to be in business. We're inching towards a full on dystopian nightmare in the US, but we still have to run a business, make sure homework gets done, and keep our plants alive. (RIP my pretty purple orchid.)
You're tired of drowning in the shoulds. I should be on TikTok, I should be doing Reels, I should email consistently. I should! I should! I should!
The "shoulds" are exhausting. They make you feel like you're always falling short. (and I don't mean the use grocery store shelves as a ladder kind of short #iykyk)
🔥The world feels like it's on fire, but your business doesn't have to burn with it.🔥
We're leaning into what we can control. It might still feel chaotic, and you might still have days where you want to burn it all down. But it's possible to do it your way AND actually enjoy it.
You'll find stability in the chaos not by fitting in, but by standing out.
This summit is for business owners who are done with the shoulds and ready to figure out what actually feels right for YOU.
Business should be serious... seriously fun
The most potent marketing is born from what makes you different.
It's time to channel your inner Clarissa Darling, Raven Baxter, or Daria Morgendorffer. These iconic characters didn’t wait for permission to be themselves. They led with their quirks, their voice, and their perspective. They made you feel seen.
I've built this space for online business owners ready to do the same: to embrace your offbeat edges, to experiment boldly, and to build something that couldn’t belong to anyone else but you.
Haters, trolls, and copycats be damned!
Meet Your Host,Your Ghost Host
BOO! I'm Jessica Santise, the Halloween-obsessed owner of The GIF Shop and professional video editor with over 20+ years of experience and a background in digital marketing.
I provide no-stress video editing for online business owners to help them create personality-packed videos their audience can't wait to devour.
I'm all about breaking the rules, thinking outside the box, and most importantly, having fun!
Here's the deetz (not Lydia)
We've brought together the rebels, the creatives, and the rule-breakers to talk about creating marketing that grabs the eyeballs and earballs of your people.
1.
We're not just watching presentations, we're going trick-or-treating through the neighborhood of marketing strategies. You can pick one street that calls to you or hit all the streets and fill your pillowcase to the brim.
2.
All content drops October 20th and you'll have access through October 26th at 11:59pm PDT.
3.
Each intereview is bite-sized and designed to spark ideas that work for your business.
Our Cauldron of Content
It's time to go Trick or Treating and here's what we have brewing in the neighborhood:
💀 Marketing Systems & Automations - Tools and workflows that work with your personality, not against it
💀 Low Lift Marketing - Energy-efficient strategies that don't require burning out to succeed
💀 Visibility Without Virality - Sustainable ways to get seen without chasing trends
💀 Visual First Marketing - Design and motion strategies that grab attention and convert
Explore The Neighborhood
Marketing Systems & Automations Way
Nadine Nethery
She/Her
The Low-Lift Loyalty System That Turns Subscribers Into Repeat Customers
Jordan Gill
She/Her
TBD
Tasha Booth
TBD
Ren Benedicto
The Hidden Gold in Your Launch: What Non-Buyers Are Really Telling You
Kristin Lawton
She/Her
Mix, Shake, Convert: Crafting a Signature Email Journey
Michelle Lee
She/Her
Show, Don’t Tell: The Trust-Building Strategy You’re Overlooking
Low Lift Marketing Ave
Andréa Jones
She/Her
Low-Lift, High Impact: Marketing That Works With, Not Against You
Sue Howard
Your AI Copy Needs You: How to Turn Robotic Drafts Into Real Conversions
Hayley Rissler
She/Her
Escape the Email Graveyard: How to Bring Your Stories Back to Life
Dusti Arab
She/They/Whatevs
Get Weird, Get Referred: Turn Personality Into Your Best Growth Tool
Cheryl Rerick
She/Her
Evergreen Emails With a Pulse: Automation That Still Feels Human
Claire Paniccia
She/They
A Brain-Friendly Way to Market: Build Once, Maximize All Year
Visibility Without Virality Place
Laura Kendrick
She/Her
From Robot to Real: How to Tap Into Your Natural Copy Voice
Julia Taylor
Messy Action Meets AI: Evolving Authentically in a Changing Industry
Kaeli Sweigard
She/Her
Fun Is the Best Business Metric: How to Create Content That Converts
Laura Jawad
She/Her
Your SEO Sidekick: Using AI (the Right Way) to Get Found
Michelle Pontvert
She/Her
A Fresh Take on Collaboration: How I Turned Email Into a Mini Event That Ran Without Me
Jeane Sumner
She/Her
Don’t Let AI Make You Invisible: How to Stay Searchable in a New Era
Visual First marketing Street
Monica Snyder
She/Her
Turn Your Sales Page Into an Experience, Not Just a Scroll
Monique Bryan
How to Create a Brand That Feels Like You—Powered by AI
Victoria Finebone
Make Your Website Feel Like You: Design That Connects and Converts
Sheila Streetman
She/Her
Build a Brand That Fits You, Then Bring It to Life With Motion
Nikita Burks-Hale
She/Her
Quiet the Noise: How Creative Breaks Help You Reconnect, Refocus & Lead
Ready to Transform Your Marketing from Frightful to Delightful?
But wait, there’s more (said in my best infomercial voice)
Trick-or-Treat Swag Bag🍬
A non-overwhelming amount of premium marketing goodies form our amazing sponsors. Because it's not a party without favors.
Private Podcast Feed🎧
For when you want to absorb marketing magic while carving a pumpkin, tuning out your kid's Minecraft play-by-play, or introverting in your blanket fort. Audio-only versions of all the presentations because sometimes you just need to marinate in good ideas without staring at another screen.
The Green Room🗣️
Step behind the scenes with me where I'll share daily voice notes and all the behind-the-scenes dirt, plus connect with other attendees and speakers. Like a group chat with your biz besties.
Now What Notes✏️
Okay, the summit's over, now what? This Google doc is ready for you to jot down your own notes, ideas, and "holy shit I need to try this" moments. Plus all the speaker freebies in one convenient spot. No more "I know I heard something amazing but where did I save it?"
No Fluff
Most businesses tell you that they’re skipping the fluff, but we’re flipping the airtables and adding more of it in… FUN FLUFF. We love fluff when it comes to pillows, marshmallows, and puppies so lets take that same approach with marketing.
Those little elements that don't necessarily add direct value but make everything more delightful
Think GIFs that make your emails memorable, behind-the-scenes moments that turn followers into fans, and personality quirks that make people think, "Did we just become best friends?"
Frequently Asked Questions
How long do I have access to the content?
All the content drops October 20th and is available through October 26th. After that, the presentations go back into hiding. If you want to keep them, you'll need to upgrade to the Fun Size or King Size Marketing Mix.
Are the presentations accessible?
Yes! All videos include captions and there is a private podcast audio feed if video isn’t your jam.
Is this summit actually for me?
If you're an online business owner feeling bleh about your marketing, then yes. Whether you're making six figures or still figuring out your first sale, this is about finding what works for your personality and energy levels.
Will this just make me more overwhelmed?
The opposite! Each presentation is 10ish minutes and focuses on one idea you can actually implement. No information overload, no giant to-do lists, just actionable strategies you can try within 30 days.
I'm not creative/fun/quirky enough for this. Will I fit in?
Here's the thing: you already have personality. You just might be hiding it under layers of self-doubt, but I guarantee it’s there! This summit is about finding YOUR version of fun, not copying someone else's.
What if I hate Halloween/spooky stuff?
You don’t have to love Halloween, but if you hate it then this is probably not for you because I’m infused Halloween into every last detail of this summit. Just ask Customer Service Steve ;)
I have other questions!
Customer Service Steve is standing by to help! Click the video button on this page and ask him anything. (Yes, Steve is a talking skeleton. No, that's not weird at all.)
Here's the scoop...
Your uniqueness isn't a bug—it's a feature
In a world that's trying to homogenize everything, your quirks are what make you memorable. Your personality is what builds real connections. Your way of doing things is what sets you apart from the AI-generated noise.
This summit is about giving yourself permission to lean into what makes you different and turn it into your biggest business asset.
Because the truth is: People don't buy from businesses. They buy from humans they like, trust, and remember.
Join us October 20-26, 2025 for a week of conversations that'll remind you why you started your business in the first place—and give you permission to do it your way.
Still have questions?
No problem! Send an email over to [email protected] and we'll get back to you within 1 business day.
